B2B EnterpriseClimate TechData-Heavy UXAI Features

Simplifying climate target validation for global enterprises

As Product Manager I owned discovery and requirements for the submission flow across three engineering squads, taking a 14-step compliance validation workflow down to a 6-step guided flow on an enterprise platform used by sustainability teams at thousands of companies worldwide.

Role
Product Manager, also leading the product design
Responsibility
Discovery, roadmap, requirements, backlog, release readiness, workflow design, usability testing
Team
3 engineering squads plus climate-policy specialists, 2-week Scrum
Timeline
5 months
Platform
Enterprise web
Status
In production
Evidence
Product analytics, 30+ research sessions, moderated testing n=8
Constraint
Regulated workflow, screens under NDA

Work under NDA

Due to confidentiality, some interface details are simplified or omitted. I can discuss the process, decisions and collaboration model in more detail in an interview.

14→6
Steps reduced
30+
Research sessions
30%
Engagement lift, production analytics
3
Squads aligned

The Problem

Context and business problem

Sustainability managers, analysts and regulatory leads at large enterprises use this platform to submit climate commitments. It treated a multi-session expert task as one rigid form: fourteen sequential steps, no progress saving, and requirements that only surfaced as errors. Most people gave up partway and rebuilt their progress in spreadsheets.

Two figures were already instrumented and nobody disputed them: a 67% abandon rate and a 4.5-hour median completion time. What was disputed was the fix. The redesign had stalled once already, because product, engineering and climate policy each held a different assumption about which of the fourteen steps the regulation actually required, and nobody could concede without proof.

So the first job was not to design anything. It was to find out which steps were legally required and which were habit.

Registration flow Document upload

Actual product screens shown with permission. Full product under NDA.


Research

30+ sessions with enterprise users

Moderated sessions with sustainability managers, analysts and regulatory leads across energy, finance, manufacturing and tech, run alongside an audit of the flow against the regulation itself. Each of the fourteen steps was put to the policy specialists as a claim to be checked, rather than as an opinion to be argued.

That settled it. 8 of the 14 steps were legacy artifacts, not legal requirements. The scope argument ended in one session and three squads committed to the same six-step target.

User interviews (n=16)

Users were not confused by the data itself, but by the system's inability to show where they were and what came next. Progress visibility was the #1 request.

Task analysis (n=8)

Observed real submissions. Most common workaround: spreadsheets maintained alongside the platform to track progress manually.

Stakeholder workshops

Facilitated assumption-testing workshops with product, engineering, and policy. The 30% engagement lift is a production analytics figure measured after launch, not an attribution to any single change.

Regulatory mapping

Worked with policy experts: 8 of 14 steps could be consolidated without compliance risk. Legal requirements vs. legacy artifacts.


Diagnosis

The diagnosis I rejected

The obvious reading of a 67% abandon rate on a climate-data tool is that the data is too hard, and the fix is to ask for less. The research did not support it. People were not confused by the numbers they were asked for. They were confused about where they were in the process and whether their work still existed.

The spreadsheets kept alongside the platform were not a workaround for the data. They were a workaround for progress tracking, which the product did not have. That is a continuity problem, not a comprehension problem, and the outcome supported it: progress indication, auto-save and explicit confirmation moved completion more than any change to the fields.

Symptom

67% abandon rate, 4.5-hour median completion, recurring support complaints.

The tempting diagnosis

The data model is too complex for the people submitting it. Simplify what is asked.

What research showed

Comprehension was fine. Orientation was not. Progress visibility was the single most requested thing across 16 interviews.

The actual cause

A multi-session task modelled as a one-shot form: no persistence, no position, late validation.


Users

Three roles, one workflow

The sessions clustered into three working roles, each with a different relationship to the submission. These are summaries built from the research, not individual participants. I designed for all three, which is the trade-off below.

The Submission Owner

Sustainability Manager

Spends more time working around the tool than doing the analysis.

Owns
Getting the submission complete and on time
Blocked by
No progress saving, requirements that surface late

The Data Provider

Climate Analyst

Knows what data is required, but the system makes it hard to supply.

Owns
Document accuracy and scope coverage
Blocked by
Rigid input formats, no inline guidance

The Reviewer

Regulatory Lead

Reviews dozens of submissions a quarter and needs status at a glance.

Owns
Batch review, audit trail, sign-off
Blocked by
No dashboard, manual status tracking

Design Decisions

From 14 steps to 6

Start
→
Organization
→
Scope coverage
→
Target details
→
Review + AI
→
Documentation
→
Submit

Step progress indicator

Persistent 6-step bar showing completion, current position, and estimated time. Users can jump between completed steps without losing data.

Auto-save + resume

Submissions auto-save every 30 seconds and resume exactly where the user left off. Eliminated the #1 complaint.

AI-powered scope analysis

Recommendation features surfacing guidance from unstructured documents. Users can trust, audit, and override AI outputs.

Inline validation

Replaced post-submission errors with inline guidance. Users see what is needed as they work, not after they submit.


Trade-offs

Two directions I turned down

Rejected: design for one primary user

The 30 sessions clustered into three working roles with genuinely opposed needs. The submission owner wants to stop and resume, the analyst wants input guidance, the reviewer wants status at a glance. Optimising for the owner alone would have meant a cleaner flow and a faster build.

Why not: the reviewer is the reason a submission completes at all. Leaving them on manual status tracking would have moved the bottleneck, not removed it.

Rejected: let the AI decide

The scope analysis could have filled the step directly instead of recommending. That version demos better and saves more time.

Why not: reviewers would not accept a recommendation they could not audit, and trust scored 3.8 of 5, the lowest of the validated findings. This is a submission a company answers for publicly, so the AI recommends and the accountable person decides.

Both cost something. Three roles meant more screens and a longer build, and the most impressive version of the AI feature is the one that did not ship.


Delivery

Running it across three squads

Delivery ran in two-week sprints across three squads. The recurring question was which part of the flow could ship next without leaving a submission half-migrated in production.

Requirements the squads could build from

Where a compliance checkpoint could not move, the acceptance criteria said so explicitly, rather than leaving engineering to find out in review.

AI search and recommendation

I defined and shipped search and recommendation over unstructured documents, including the requirements for confidence, explanation, human review and manual override, and partnered with engineering through implementation and acceptance.

After launch

I rebuilt the target dashboard using funnel behaviour and support signals to decide what to change, rather than treating launch as the end of the work. Related support tickets fell by about 40% in the following quarter.

How the five months were sequenced

Weeks 1 to 6

Establish the problem in numbers

30+ moderated sessions, read against the instrumented abandon rate and completion time. Nothing was designed in this period.First, because the rebuild had already stalled once on opinion.

Then

Settle the scope with policy in the room

Each step checked against the regulation with policy in the room. 8 of 14 were legacy artifacts, and three squads committed to the six-step target.Before any sprint was planned. Scope disputed mid-build is scope that creeps back.

Build, 2-week Scrum

Ship the flow in pieces that can stand alone

The ordering constraint was migration, not value. That ruled out sequencing by what was most visible.A regulated submission in an inconsistent state is a compliance incident, not a bug.

After launch

Rebuild the dashboard on what shipping revealed

Funnel behaviour and support signals decided what changed next. Related support tickets fell about 40% the following quarter.The backlog predated the six-step flow, so most of it was written for a product that no longer existed.


Results

From the lever to the outcome

Step count was the lever, not the outcome. It only mattered if it moved submission completion, because an incomplete submission is a company that has not filed its climate target. This is the chain I committed to before the rebuild, with what each link measured after it.

1. Remove the steps that are not legal requirements

Audited with policy against the regulation, not negotiated. 8 of 14 steps were legacy artifacts. Measured: 14 steps to 6.

2. Make a long task survivable

The task is multi-session and expert. Progress saving, progress indication and explicit confirmation let people stop and return instead of restarting. Measured: 4.5 hours to 1.2 hours median, production analytics.

3. Fewer, survivable steps means fewer people give up

The failure was abandonment partway, then rebuilding progress in spreadsheets. Measured: 67% to 18% abandon rate, production analytics, quarter before against quarter after.

4. Completion is the business outcome

More submissions completed is more targets validated, and the workload moves off the support queue and onto the platform. Measured: engagement up 30% and related support tickets down about 40% in the following quarter.

The counterfactual is not clean. A regulatory deadline falls in the same quarter as the launch, so some of the engagement lift belongs to it. Step count and completion time are attributable. Abandon rate and ticket volume are directional.


Measured two ways, not combined

Production analytics compares the quarter before launch with the quarter after. The usability round is eight enterprise users on the redesigned flow.

Production analytics, before and after

Submission time4.5hrs → 1.2hrs
Abandon rate67% → 18%
Related support ticketsdown ~40%

Moderated usability testing, n=8

SUS, moderated round81 / 100
Step indicator impact8/8 users cited it
Auto-save satisfaction4.5 / 5
AI recommendation trust3.8 / 5

Reflections

What I learned about regulated workflows

Certainty mattered more than speed

These submissions carry regulatory and financial consequence, so users were unwilling to act without knowing where they were in the process and whether their work was saved. Progress indication, auto-save and explicit confirmations did more for completion than any change to the forms themselves.

Expert users rejected automated decisions

Testing showed reviewers would not accept a recommendation they could not audit. Trust scored 3.8 out of 5, the lowest of the validated findings. I designed the recommendation to show its source, explain its reasoning and offer an override, so the decision stayed with the person accountable for it.

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