DashboardAnalyticsSaaS

Admin dashboard: business intelligence at a glance

A comprehensive admin dashboard for tracking users, revenue, projects, and team performance. Built for SaaS founders and operations leads who need real-time visibility.

Role
Lead Product Designer
Type
End-to-End UX
Timeline
6-10 Weeks
Tested
8-12 Users
2,780
Active users
$52K
Monthly revenue
67.1%
Task completion
100K+
Total visits

Framing the Problem

5W1H: Defining the design challenge

Who

SaaS founders, operations managers, and growth leads checking metrics daily

What

A unified dashboard combining user metrics, revenue, projects, and traffic data

When

Every morning (10-second check) and weekly (deep-dive analysis sessions)

Where

Web application, desktop-first, used as the first tab opened each morning

Why

Founders check 5+ tools daily. Average 45 minutes compiling a business snapshot. No unified view exists

How

KPI cards with trend indicators, time-series charts, calendar widget, traffic breakdown, and user management table


Personas

Who we are designing for

Insan, 32

SaaS Founder
"I check metrics first thing every morning. I need it fast."
Goals
Morning snapshot, trend alerts
Frustrations
Too many tools, slow loading

Maya, 28

Ops Manager
"I manage team workload and need to know who is available."
Goals
Task completion, team capacity
Frustrations
Manual status updates

Daniel, 35

Growth Lead
"I track acquisition channels. I need to know what works today."
Goals
Traffic sources, conversion funnel
Frustrations
Delayed data, manual exports

Final Designs

The solution, delivered

Admin Dashboard

Reflections

What I learned

Research-driven decisions compound

Every design choice traced back to a user insight. This made stakeholder alignment straightforward and reduced revision cycles significantly.

Consistency accelerates delivery

Using a shared design system across projects meant new screens could be assembled from existing components, cutting design time without sacrificing quality.

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